Brick and mortar retailers and restaurants are facing tremendous competition from online giants while having to adapt to fast-changing customer needs quickly. The rapidly expanding ownership of smartphones and other handheld devices is revolutionizing the retail and restaurant industries, and consumers are increasingly relying on Wi-Fi as part of their digital journey and purchasing decision process....
If you’re like most of us, you welcome free Wi-Fi when you’re out and about. You connect in places like restaurants, airports, retail stores and coffee shops. Owners of establishments like this use Wi-Fi to encourage patronage. They know you have other ways to stay connected, so they need to ensure the Wi-Fi connection they...
In an increasingly connected world, most retailers have had to compare the pros and cons of offering free Wi-Fi to their customers. While we have covered this question several times in a variety of blogs – and numerous large-scale studies have also outlined the benefits of Wi-Fi deployment – it makes sense to expand our...
Wi-Fi is technology available almost anywhere you go in modern society. From your local coffee shop to kilometers up in the sky while you’re travelling abroad, Wi-Fi is so readily available that it’s easy to take it for granted. Professionally, Wi-Fi helps us be productive no matter where we are or what time it is....
Imagine a hospital in which wireless technology enables visitors, healthcare professionals and patients to roam anywhere throughout the facility, while providing continuous, accurate, and real-time monitoring. This vision can only become reality through the integration of WiFi technology as an integral part of a hospital’s IT systems. Already quite impressive you will say, and yet,...
Look around any Starbucks, McDonald’s or Tim Hortons branch, and you’ll quickly realize that most people are connected throughout their visit. Some will be surfing on Facebook, others watching videos on YouTube, others may be working on their laptops and others still will be “Instagraming” their moment for friends and family. It goes without saying...
There are numerous distributed organizations with dozens, hundreds or even thousands of remote locations, venues, branches, or sites reporting to one or more regional offices and central headquarters. In many cases, these remote locations operate like small businesses, which is typically the case with franchise systems such as McDonald’s or MD Now Urgent Care in...
Setting up and managing a multi-location guest Wi-Fi requires intimate knowledge of several moving parts. With Wi-Fi now a standard and expectation among retail customers, the imperative for business owners to provide a guest wireless connection is high. In a previous post, we discussed the various considerations in setting up and managing a Wi-Fi, namely...
Free guest Wi-Fi service is fast becoming a necessity for retail businesses in order to better serve the changing needs of their customers and offer frictionless buying experiences. Offering free Wi-Fi in exchange for personal information, for example by having customers log in with their email, allows store owners to offer a personalized shopping experience...
With the advent of digital, retailers are now faced with additional competition from online stores; as such, the need for digitalization has become a true necessity in order to survive in the new marketplace. Global brands like McDonald’s and Starbucks know first-hand the effects of the digital trend on their core business. So, it should...