Customers are the lifeblood of any business. Data about customer interactions provides insights into the health of the business and also helps managers improve that health. Consider healthy restaurants. When they’re full of diners, the operation hums and the cash register rings. This is a heavy traffic situation. Restaurant traffic isn’t always heavy, nor is...
Here’s the obvious point of the day: information technology enables better communication among many people, whether in business or not. Restaurant managers know this well. It takes many types of relationships to keep a dining establishment afloat. So, it’s no surprise that leading restaurants have embraced technology wholly. Make no mistake – the production of...
Starting a restaurant means more than hiring staff, acquiring a location and filling it with kitchen equipment, dining furniture and so forth. To succeed, a restaurant must acquire regular customers. One-time “tire kickers” also have value, but diners who return again and again are a restaurant’s lifeblood. Just like staff and assets, it costs a...
One of the main challenges restaurant chains face in our era is customer acquisition and retention. Within an increasingly competitive landscape and high customer standards, it’s proving to be as hard to keep customers than it is to get them in first place. It is for this reason that restaurants are turning to differentiating technology...
Whether you have been working in the restaurant industry for years, or are new to the scene, it’s impossible not to have been confronted by the question of whether to offer guest Wi-Fi in your establishment. With recent statistics reporting that more than three out of four adults own a Smartphone, and further, that most...
Brick and mortar retailers and restaurants are facing tremendous competition from online giants while having to adapt to fast-changing customer needs quickly. The rapidly expanding ownership of smartphones and other handheld devices is revolutionizing the retail and restaurant industries, and consumers are increasingly relying on Wi-Fi as part of their digital journey and purchasing decision process....
If you’re like most of us, you welcome free Wi-Fi when you’re out and about. You connect in places like restaurants, airports, retail stores and coffee shops. Owners of establishments like this use Wi-Fi to encourage patronage. They know you have other ways to stay connected, so they need to ensure the Wi-Fi connection they...
Unlike previous generations, unlicensed spectrum technologies will play a major role in 5G. There are two main definitions of 5G. The first is a narrower one: a set of radio specifications defined by 3GPP, which will form the basis of official 5G standards for the 5G new radio (NR). The second one is broader where...
In an increasingly connected world, most retailers have had to compare the pros and cons of offering free Wi-Fi to their customers. While we have covered this question several times in a variety of blogs – and numerous large-scale studies have also outlined the benefits of Wi-Fi deployment – it makes sense to expand our...