Brick and mortar retailers and restaurants are facing tremendous competition from online giants while having to adapt to fast-changing customer needs quickly. The rapidly expanding ownership of smartphones and other handheld devices is revolutionizing the retail and restaurant industries, and consumers are increasingly relying on Wi-Fi as part of their digital journey and purchasing decision process....
Look around any Starbucks, McDonald’s or Tim Hortons branch, and you’ll quickly realize that most people are connected throughout their visit. Some will be surfing on Facebook, others watching videos on YouTube, others may be working on their laptops and others still will be “Instagraming” their moment for friends and family. It goes without saying...
Setting up and managing a multi-location guest Wi-Fi requires intimate knowledge of several moving parts. With Wi-Fi now a standard and expectation among retail customers, the imperative for business owners to provide a guest wireless connection is high. In a previous post, we discussed the various considerations in setting up and managing a Wi-Fi, namely...
With the advent of digital, retailers are now faced with additional competition from online stores; as such, the need for digitalization has become a true necessity in order to survive in the new marketplace. Global brands like McDonald’s and Starbucks know first-hand the effects of the digital trend on their core business. So, it should...
In this series of posts, we’re detailing the guest Wi-Fi network deployment process, in order to help business owners understand the considerations and requirements of implementing and managing a guest or private Wi-Fi network. In our first post, we discussed how businesses can assess their internal and external needs before deployment. In this post, we...
Guest Wi-Fi benefits both the organizations that offer it and guests who use it. But it can also add risk to data infrastructure. That’s because guest Wi-Fi can become an entry point to a company’s network though which hackers could do damage. Guest Wi-Fi must be secured just as tightly as the rest of a...