What is Wi-Fi Marketing

Today, Wi-Fi is a commodity that most public spaces offer to their visitors. Besides the fact that this helps enhance the customer experience in-store, Wi-Fi marketing is the process of collecting data from users, integrating it with the company CRM and using it to support targeted communications to specific users.

Retailers can integrate data from their CRM and POS such as client name, email and last purchase details, and then target customers with specific promotions. There is an infinity of marketing possibilities once marketers get hold of data. From understanding the customer behavior in-store, to simply promoting products on the captive portals, basing marketing on data takes the guess work out of the equation.