Setting up a guest Wi-Fi in your restaurant is an excellent investment in the future of your establishment. Guest Wi-Fi is a must-have for businesses today, as they offer customers an easy, seamless experience, as well as important marketing opportunities for owners. Restaurants can benefit from offering Wi-Fi, as this technology is an effective way...
Setting up a dedicated guest wi-fi connection According to recent statistics, 77 percent of adults in the United States own a smartphone. Indeed, today’s digital journey has revolutionized the dining experience and, in turn, has impacted the way the restaurant industry must do business in order to stay profitable. As such, Wi-Fi has evolved from...
Customer Relationship Management tools (CRM) are a company-wide business strategy designed to help improve revenue and profitability, as well as reduce costs. Above and beyond anything else however, a CRM system supports a strategy which puts the customer squarely at the center of everything that you do. Such a customer-centric strategy has to be based...
Quick-service restaurants have changed their game. From decor to atmosphere to meal options, more and more they have become modern places to hang out that offer healthy meal choices and a chic place to spend time. This change has also meant embracing technology. Guest Wi-Fi service has become a staple of QSRs for several reasons...
Collect data, personalize customer experience and make the most out of your Wi-Fi. Understand Your Customers Through Data Analytics Providing guest Wi-Fi is great. Gaining customer insights while doing so is better. Data collection through Wi-Fi offers a great deal of opportunities for restaurants. When integrated with your CRM, you can build a full profile...
Marketing, once a field dominated by print and magazine advertising – eventually growing to include direct mail, radio and television – has today morphed into a very different beast. In the digital age, social media platforms, email, and online advertising have all changed the relationship between customers and the restaurants they frequent. In turn, this...
Customers are the lifeblood of any business. Data about customer interactions provides insights into the health of the business and also helps managers improve that health. Consider healthy restaurants. When they’re full of diners, the operation hums and the cash register rings. This is a heavy traffic situation. Restaurant traffic isn’t always heavy, nor is...
Here’s the obvious point of the day: information technology enables better communication among many people, whether in business or not. Restaurant managers know this well. It takes many types of relationships to keep a dining establishment afloat. So, it’s no surprise that leading restaurants have embraced technology wholly. Make no mistake – the production of...
Retail and restaurants are the most dynamic and promising sectors for wireless technologies and Wi-Fi. The entire concept of the omnichannel experience aims at creating a consistent journey for the consumer throughout a more personalized shopping experience. In retail, the ease and convenience of online shopping has changed consumer expectations for brick-and-mortar stores. Physical stores...
Starting a restaurant means more than hiring staff, acquiring a location and filling it with kitchen equipment, dining furniture and so forth. To succeed, a restaurant must acquire regular customers. One-time “tire kickers” also have value, but diners who return again and again are a restaurant’s lifeblood. Just like staff and assets, it costs a...