Wi-Fi for Retail Chains

A large retailer chain operating 250 stores with 8,000 employees chose Datavalet to deploy public
Wi-Fi in all its stores to improve on-site client experience.

Transforming In-Store Customer Engagement for a Large Discount Retailer Chain

Overview:

A national discount retailer chain with 250 stores and 8,000 employees partnered with Datavalet to deploy public Wi-Fi across all its locations. The initiative aimed to improve the in-store customer experience and promote the retailer’s branded Android and iOS app, which offers coupons to customers during their visit.

The Challenge

Client Engagement: The retailer wanted to promote their mobile app, which offers exclusive in-store coupons.
Wi-Fi Accessibility: Customers required reliable and fast in-store Wi-Fi for a seamless experience.
Integration Needs: The solution had to integrate with the retailer’s existing Fortigate infrastructure for secure and efficient management.
Ongoing Support: The retailer needed 24/7 support across multiple store locations for both customers and IT teams.

The Solution

Datavalet implemented a customized Wi-Fi solution that addressed the retailer’s key objectives:

Seamless Integration: The Wi-Fi solution integrated with the existing Fortigate infrastructure to ensure security and scalability.
Branded Captive Portal: A custom captive portal was developed to greet customers and promote the retailer’s coupon app.
Quick Connect Authentication: A simplified login process allowed customers to connect with minimal effort.
24/7 Support: Datavalet provided 24 x 7 x 365 help desk support for both end-users and the retailer’s IT teams.
Data Insights: The Dataview Analytics solution provided valuable insights into session duration, foot traffic, and user engagement.

The Results

Enhanced Visitor Experience: Customers benefited from free, reliable Wi-Fi and a quick login process.
App Promotion: The captive portal drove awareness and downloads of the retailer’s coupon app, boosting in-store engagement.
Data-Driven Decisions: The retailer gained insights into visitor behavior, helping them optimize store layouts and staffing plans.

The Future

Following the success of the initial rollout, Datavalet and the retailer are exploring additional features, including the implementation of Datavalet’s Data Harvester. This tool gathers user data and sends it to the retailer’s databases or marketing systems, enabling seamless customer sign-ups for the retailer’s loyalty program and improved targeting for promotions.

Conclusion

This case study demonstrates the power of Datavalet’s Wi-Fi solutions in improving the customer experience and driving digital engagement. By integrating seamlessly with existing infrastructure and delivering actionable insights, Datavalet has positioned the retailer for continued innovation and growth.

Interested in transforming your retail strategy with smart Wi-Fi solutions? Contact Datavalet today.

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Datavalet provides high-speed Wi-Fi network management to guest and staff across your business. We can transform Wi-Fi from commodity to business value.