Wi-Fi marketing: How to BOOST IN-STORE SALES & CUSTOMER LOYALTY
in multi-location businesses
Increase in-store spending and customer loyalty
Presence Engage makes it easy
1. SET UP
Easily create engagement campaigns directly in Presence Engage or upload campaigns from your existing marketing tool. Set campaign rules for various customer visit scenarios to let Presence Engage know which campaign to execute whenever the customer’s detected presence triggers a set rule.
2. ACTIVATE
When a customer accesses your Wi-Fi network for the first time, the captive portal collects their personal information to remember the device. From now on, whenever that device comes within range of one of your Wi-Fi access points, Presence Engage will recognize the device and associate it with that particular customer.
3. ENGAGE
Each time the customer’s detected presence triggers a set rule during this and all subsequent visits, the platform automatically executes the appropriate campaign. Greet returning customers, let them know of any special offers, prompt them to download your app, and more. You decide the desired in-store interaction and when it’s executed; Presence Engage makes it happen without any further action on your part.
Continuously improve your customers’ in-store experience
Take your marketing and engagement efforts further by using the data analytics tools in Presence Engage to view and measure results by:
- Campaign type
- Campaign date
- Store location
Adjust rules and campaigns as needed to drive improvement.
Turn real-time in-store interactions into
recurring in-store transactions
Enhance the in-store experience
Add some “oomph” to your in-store experience by giving customers the VIP treatment as soon as they walk through the door. Let them know of any special offers or promotions. When they leave, thank them for their visit and open the door for feedback on their experience.
Increase in-store spending
Capture the attention of customers at that critical moment between when they enter your location and when they actually make a purchase. Increase the likelihood of a transaction by enticing them with a special offer or remind them of your flexible return policy.
Boost customer loyalty
Tie-in your existing loyalty program with Presence Engage to personalize your interactions. Have your floor staff greet customers by name. Let customers know when their favorite items are on the menu. After their departure, send them incentives to come back soon.
Continue using the tools you know and LOVE
Presence Engage integrates with popular marketing campaign software
See how easy it is to enable automatic in-store customer interactions that lead to in-store sales
Monetize Your Wi-Fi Further
Combine Presence Engage with Datavalet’s other managed Wi-Fi Solutions to turn your Wi-Fi network into endless opportunities for business growth.
GUEST WI-FI
Fast, reliable enterprise-grade guest Wi-Fi systems designed to meet your specific business and IT needs.
WI-FI ANALYTICS
Analytics on Wi-Fi use to give you wide-open insights into prospects, customers and employees.
WI-FI MARKETING
Features that let you turn user data from your guest Wi-Fi into more successful marketing campaigns.
COMPANY WI-FI
Company-wide Wi-Fi to maximize employee productivity and ensure a consistent user experience.
FAIR USE MANAGEMENT
Prevent Wi-Fi campers from jeopardizing your legitimate users’ Wi-Fi experience, without requiring floor staff to intervene.
DONATION MANAGEMENT
Meet your corporate citizenship objectives by requesting and collecting donations whenever Wi-Fi users sign in to your Wi-Fi network.
See how Presence Engage can fit with your current marketing framework. Talk to our team.
- Greet customers who sign into your Guest Wi-Fi captive portal page for the first time
- Welcome back returning customers with targeted messages based on their visit preferences and visit frequency
- Track visits across all locations to gain a deeper understanding of customer behavior
- Boost loyalty by rewarding frequent customers with real-time in-store promotions
- Notify floor staff when VIP customers enter your location so that they can greet them by name or have their favorite items ready
- Win back customers by detecting their prolonged absence and sending them incentives to come back
- Integrate mobile app push notifications to send customers special offers, newsletters or survey requests
- Connect marketing campaign tools to manage the entire customer engagement journey from a single and integrated interface
