What Is WI-FI Marketing and What Can It Do for You?

Wi-Fi marketing is a tool that is available to businesses thanks to the advent of modern technology. Retailers, restaurants and a variety of other businesses that choose to provide wireless internet access to their guests can use that wireless platform to directly engage with patrons, communicate messages and promotions and, in turn, boost their bottom line. Using information generated by Wi-Fi, businesses can target their customers both on and off-site via text, email, social networks and other modes of communication.

Valuable customer data that is generated while they are connected to your network provides ample opportunities to target and retarget your customers, to grow your notoriety, expand your customer base and boost sales. In a nutshell, Wi-Fi marketing puts your Wi-Fi investment to work for you.

Benefits of Wi-Fi Marketing

The benefits of Wi-Fi marketing in a restaurant or retail environment are two-fold – there are very distinct advantages for both patrons and merchants. Let’s explore.

Investing in Your Customers With Complimentary Wi-Fi

From a customer’s perspective, freely accessible, fast and seamless Wi-Fi in their venue of choice is extremely attractive and tremendously convenient. Which is why consumers are more than happy to provide a little personal information in exchange for something of value – free guest Wi-Fi. This may come at an initial cost to restaurateurs and other retailers when setting up the platform but pays dividends down the road. In fact, according to a recent Devicescape survey, almost 62% of businesses report that their customers remained on-site far longer since they introduced free Wi-Fi.

This same survey also found that approximately 50% of customers who lingered on the premises longer also spent more money. Even more telling is a survey by Smallbiztrends that reports that one in 10 customers admits they will leave a venue if they don’t offer free Wi-Fi.

‍