Virtually all brick & mortar retail chains and restaurants struggle to differentiate their brand, compete against online vendors, and cement customer loyalty.
Traditional solutions to these pains include mass reaching-out campaigns to increase consumer awareness, loyalty programs to better understand customers in order to target them more personally, and, of course, the tried-and-true promotions & coupons.
More recent solutions include the innovative use of the chain’s guest Wi-Fi network to increase the likelihood that walk-in visitors will lead to in-store transactions, and in-store transactions to lucrative loyal customers.
One cost-effective way in which multi-location retailers and restaurant chains can achieve is by equipping their guest Wi-Fi network with a presence detection and engagement tool.
Datavalet’s Presence Engage solution is a customer engagement platform that uses the retailer’s guest Wi-Fi network to instantly detect the customer’s presence from the moment they come within range of one of the retailer’s Wi-Fi access points. The platform then continuously analyzes the customer’s visit behavior against established presence rules and engagement actions to automatically trigger the appropriate engagement campaign.
Being able automatically engage customers at that critical moment when they are in-store will increase the likelihood of a transaction. Presence Engage also makes it easy to personalize and time engagement actions to maximize their impact.
By making these unique interactions an automatic part of the in-store experience, restaurant and retail chains can significantly improve their in-store customer experience and drive in-store sales all automatically through their Wi-Fi network. No additional staff or effort required.
Presence Engage can be used as an out-of-the-box solution or integrated with existing marketing tools. Learn more about how Presence Engage can fit with your current marketing framework.