Everybody enjoys using a free, secure guest Wi-Fi network, and organizations that offer one earn customer goodwill.
That said, businesses that offer guest Wi-Fi face a tricky balance. On the one hand, they want customers to enjoy fantastic connectivity. On the other, they don’t want loiterers to “hog” bandwidth at the expense of everybody else who uses the service.
What’s perhaps worse is how Wi-Fi can “leak” outside of their business. While walls commonly define the physical boundaries of a brick-and-mortar establishment, the boundaries of a Wi-Fi network are nowhere near as easy to perceive.
These are just some of the issues Datavalet clients have expressed interest in finding a solution to. It’s a tricky problem to manage, as we explained in a recent press release: “One way to control usage is to set limits on how long people can stay connected and how much bandwidth they are allowed, but the difficulty with this approach is that it invariably diminishes the quality of the service for everyone.”
The challenge: how can a business please the majority of customers who respectfully use guest Wi-Fi while dissuading people from binge-watching their favorite TV shows on a guest network?
We tackled this matter by distinguishing between “use” and “abuse” of a guest Wi-Fi network using these three criteria:
Datavalet technology enables us to:
The above-listed tools form the foundation of Datavalet’s Wi-Fi Fair-Use Management system.
How Datavalet clients can implement Fair Wi-Fi Use Management
There’s no set roadmap when it comes to using Fair-Use Management, but here’s one sequence to consider:
Customers may react at any of these network actions. That’s why Datavalet offers call center services to manage customer Wi-Fi enquiries (so our clients don’t have to). Datavalet specialists can examine the reasons for the ban and determine how to handle the matter on our clients’ behalf.
Let’s recap everybody’s roles:
And we can adjust the system if need be.
The limits clients choose are not set in stone. Clients may receive feedback through customer comments and decide to revisit their chosen usage caps. Careful analysis of these and other pieces of gathered data can help business owners fine-tune their set Wi-Fi usage limits over time.
Welcoming guests comes at a cost. There’s no reason the majority of customers should pay that cost by accepting slow guest Wi-Fi performance due to the abuse of the network by only a few.
At Datavalet, we understand this. Fair Wi-Fi usage is for everybody. We’ve developed Fair-Use Management to keep the few bad Wi-Fi-using apples from spoiling the bushel.