Setting up a dedicated guest wi-fi connection According to recent statistics, 77 percent of adults in the United States own a smartphone. Indeed, today’s digital journey has revolutionized the dining experience and, in turn, has impacted the way the restaurant industry must do business in order to stay profitable. As such, Wi-Fi has evolved from...
Quick-service restaurants have changed their game. From decor to atmosphere to meal options, more and more they have become modern places to hang out that offer healthy meal choices and a chic place to spend time. This change has also meant embracing technology. Guest Wi-Fi service has become a staple of QSRs for several reasons...
Quick service restaurants (QSRs) thrive on speed, convenience, and efficiency. In a highly competitive market, standing out means looking beyond menu items and focusing on delivering memorable customer experiences that keep diners coming back. One of the most effective ways to achieve this is by leveraging Wi-Fi analytics and marketing tools. Below is a closer...
Marketing, once a field dominated by print and magazine advertising – eventually growing to include direct mail, radio and television – has today morphed into a very different beast. In the digital age, social media platforms, email, and online advertising have all changed the relationship between customers and the restaurants they frequent. In turn, this...
Customers are the lifeblood of any business. Data about customer interactions provides insights into the health of the business and also helps managers improve that health. Consider healthy restaurants. When they’re full of diners, the operation hums and the cash register rings. This is a heavy traffic situation. Restaurant traffic isn’t always heavy, nor is...
Here’s the obvious point of the day: information technology enables better communication among many people, whether in business or not. Restaurant managers know this well. It takes many types of relationships to keep a dining establishment afloat. So, it’s no surprise that leading restaurants have embraced technology wholly. Make no mistake – the production of...
Retail and restaurants are the most dynamic and promising sectors for wireless technologies and Wi-Fi. The entire concept of the omnichannel experience aims at creating a consistent journey for the consumer throughout a more personalized shopping experience. In retail, the ease and convenience of online shopping has changed consumer expectations for brick-and-mortar stores. Physical stores...
Starting a restaurant means more than hiring staff, acquiring a location and filling it with kitchen equipment, dining furniture and so forth. To succeed, a restaurant must acquire regular customers. One-time “tire kickers” also have value, but diners who return again and again are a restaurant’s lifeblood. Just like staff and assets, it costs a...
One of the main challenges restaurant chains face in our era is customer acquisition and retention. Within an increasingly competitive landscape and high customer standards, it’s proving to be as hard to keep customers than it is to get them in first place. It is for this reason that restaurants are turning to differentiating technology...