Datavalet’s Presence Engage platform turns retailers’ guest Wi-Fi networks into a powerful customer engagement platform.
Montreal, May 14th, 2020 – Savvy retailers know that customers appreciate personalized engagement. But knowing exactly when and how to engage is always a challenge.
Datavalet Technologies has just made this task easier for large and multi-location retailers and restaurants with Presence Engage, a powerful new digital platform that turns presence detection and behavioral insights into engaging in-store experiences that keep customers coming back.
Presence Engage uses the retailer’s guest Wi-Fi network to automatically detect the customer’s presence upon entering the store. It then tracks the visit, enabling brands to map the customer journey whenever that customer enters any of their locations over time. Brands can use this information to engage the customer in more meaningful ways during their store visit.
“Customers who engage more with the brand typically spend more time in stores and spend more money,” said Eric Gervais, VP Product Management at Datavalet. “Presence Engage allows for the type of personalized in-store experience customers love.”
“Greeting customers with a: ‘Welcome back, Susan, here’s your favorite drink on the house’ is just the tip of the engagement iceberg,” says Datavalet CEO Stephane Boisvert. “Imagine being able to automatically run your VIP and loyalty programs or win-back campaigns simply based on Wi-Fi-detected presence and behavior. Campaigns can be configured by individual location, region or date… the possibilities for improving customer loyalty are virtually endless.”
For the last 20 years, Datavalet has designed, deployed and managed Wi-Fi networks for some of the world’s biggest brands, including restaurant chains, banks, airports, and more. Its full range of managed Wi-Fi solutions and services allow businesses to get the most from their Wi-Fi network without straining their internal IT resources.
Your Network, Your Branches, Your Customers. datavalet.com
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